Highflying Stephanie Linus is MINISO brand ambassador

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Country Manager of MINISO Nigeria, Mr Chris Lee, Stephanie Okereke and Colette Atane at the unveiling ceremony

Though a top player in the Nigerian movie industry popularly known as Nollywood, screen diva Stephanie Linus seems to have cemented her position in the industry with her award-winning movie Dry.

Ever since the movie was released, it has been a huge success, including winning Best Overall Movie Africa at the Africa Magic Viewers Choice Award (AMVCA) last year. And for Stephanie, who produced and directed the work, time has come to reap the fruit of her labour, as brands and organisations continue to sign her up as brand Ambassador

Just recently, MINISO, one of the fastest growing retail brands in Japan, announced the lovable actress as its Brand Ambassador for Nigeria. The deals is a prelude to the formal launch of the company’s branches in Nigeria, an addition to its over 2,250 stores in more than 41 countries, with and close to 15 countries underway.

Speaking at the media unveiling, Miss Colette Atane, the Marketing Communications Manager for MINISO Nigeria informed that MINISO Brand philosophy of “simple, natural & quality” is the major reason for their choice of the lovable actress, director and producer as brand ambassador.

In her remarks, Stephanie Linus expressed her excitement about the breath of fresh air coming into the Nigerian Retail market as MINISO represents the perfect mix of ‘quality and affordability’ with a wide range of products that appeals to all age groups. She also said she is particularly glad to be part of the phenomenal ideology of “simple”, “natural” and “quality” products and appreciated MINISO Nigeria for giving her the opportunity to serve as Brand Ambassador. 

The Country Manager of MINISO Nigeria, Mr Chris Lee explained that MINISO products are lifestyle essentials that includes creative home necessities, health and beauty products, fashion accessories, gadgets, digital accessories, stationeries gifts, unique toys series, seasonal products, Kitchenware, etc. with more than 10,000 SKUs.

MINISO Nigeria will be opening six stores in Lagos this September and more across Nigeria in the coming months. Made with the mantra “good quality with low price,” 80% of its designs are from Japan, Korea, Sweden, Denmark, Singapore, China and Malaysia.