How to conquer sales, marketing & customer services using NLP & coaching

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Lanre Olusola

The basic reason for the existence of businesses or organisations is to make money and more money. Despite the claim of providing services or solving a problem as a major need for setting up a venture, without making profit, there will be little or no motivation to continue the existence of such organisation or business.

Every business exists to create customers. The creation and retention of the customer is a Sales and Marketing function. The measure of every organization is dependent on their sales records. Regardless of whatever an organization does, it MUST sell to stay in business. The success of an organization's sales force is therefore one of the basic metrics for organizational success.

Without being patronised by the final consumer and make profit, the purpose of selling, marketing or rendering services has been defeated. This is why organisations or business ventures has deemed it necessary to do whatever it takes to have an effective sales/marketing team as well as customer service team.

This ranges from sponsoring them to attend various training courses to adding attractive incentives to their salary package. One of the best things that can happen to an organisation in order to earn high sales revenue and create an influential Customer Service team is to apply NLP in the Sales/Marketing and Customer Service department.

NLP known as Neuro Linguistic Programming is a sensitive approach that has been proven to be effective in creating a good customer relationship as well as communicating and selling a product, service or idea to a client or customer. In NLP, Neuro is about neurological ways the brain functions, Language stands for how we understand and communicate to one another, and Programming refers to the behaviours of the mind. NLP enables you to easily detect the behavioural/representational system of any human and this makes it possible for to you communicate to them in a way that appeals to their mind, reasoning and senses which eventually results to winning clients over to your organisation.

NLP studies the mind, its behaviour, functions and its powerful effects. Application of NLP in sales, marketing and customer service enables one to become widely imaginative to create and develop unconventional methods to boost up sales and enhance customer service relationship. The conscious mind controls 10% of our actions while the unconscious mind controls 90%; and the unconscious mind processes our feelings, decisions and emotions. In this regard, NLP enlightens you on how you can be able to communicate electively to the unconscious mind as well as the unconscious and lure your clients over. “Sales is what makes the world goes round; if you want to succeed in sales you must learn how to change the way you use your brain and your subconscious mind.”

- Jordan Belfort
In addition, Coaching aids you in moving your sales margin and customer service from its current state to where you desire it to be. Where can I learn about NLP and Coaching and its application in Sales, Marketing and Customer Service?

The Olusola Lanre Coaching Academy is organising a one-day Communication and Relationship Masterclass for Sales, Marketing and Customer Service, using NLP, Neuroscience and Coaching. This masterclass is beyond the traditional way of learning; the traditional way of training/learning is not designed to impact the way this masterclass will.

An NLP intervention programme has been designed to help Marketing, Sales and Customer Service personnel take a deep dive into the matrix of human behaviour to get clearer understanding on how to interact, relate with and influence people and communicate effectively, irrespective of the circumstance they are faced with.

Who should attend this Masterclass?
• Sales/Marketing Personnel
• Customer Care Representatives
• Personal Service Personnel
• Front-line sales personnel
• Entrepreneurs
• Sales/Marketing Executives
• Brand Influencers

Benefits of attending this Masterclass:
1. Improved competence and performance
2. Improved Communication skills
3. Know, understand and communicate effectively with customers irrespective of their personality types, and build deep rapport.
4. Gain customer’s or client’s trust and build effective relationship
5. Improvement in Quality Delivery
6. Increase in Bottom-Line Profitability
7. Improvement in working relationships with clients
8. Improvement in individual and organizational Strength
9. Improvement in commitment to the Organization
10. Enables personnel add flexibility and effectiveness to their work and personal life
11. Understanding EQ and IQ
12. Finely tuned negotiation skills
13. Competency at building excellent rapport with clients and people in general
14. Better Influence
15. Customer Satisfaction and loyalty
16. Stakeholder Satisfaction – Profitability
17. Develop and maintain a high level of customer service in your business.
18. Improve customer service perception to the boost organisation’s image.

What others are saying
• "Indeed it was an awesome experience with great and powerful lectures that applies not only in organisational structure but also in our daily lives and activities"- Okereafor Helen Chiamaka , Zippy logistics.
• "The training is highly beneficial not only in sales but living generally"- Okonkwo Edith Chioma, Uni-Medical Healthcare LTD
• "Impactful. I have learnt how to master and control my actions and ultimately control the results of situations."- Adiamoh hakeemat Olorunisola,
Trustbond Mortgage Bank PLC
• "The training is highly educative and inspiring. It gave me an opportunity to understand the power of emotions and thoughts, effective communications and self esteem" - Nathen Ewache Williams, Uni_Medical care
• “At a time when sentiments and activities in the financial services industry were at a low point, Mr. Olusola and his team handled their session with us excellently well, they did a thorough research on our markets before the session, ensuring that the presentation was made in context and we could relate to their style & methods. Overall, it was an instructive session; with great value add for our organization”
- Dr Olaolu Mudasiru – DMD/COO,Vetiva Capital Management
This Masterclass is set to hold on the 26th of August, 2017 at the Olusola Lanre Coaching Academy. For enquiries and reservation, kindly contact info@olcang.com or call – 08077077000.