Malta Guinness to reward consumers with bumper promo

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Marketing Manager, Malta Guinness, Otome Oyo; Marketing and Innovation Director, Guinness Nigeria, Adenike Adebola; Corporate Relations Director, Viola Graham-Douglas; Company Secretary/Legal Director, Rotimi Odusola and Brand Manager, Malta Guinness, Ifeoma Agu, at the inauguration of Malta Guinness National Consumer Promotion recently… in Lagos

Malta Guinness, one of Nigeria’s malt drink producers, will give consumers the chance to fulfill their dreams in the latest Malta Guinness “Go Get It” consumer promotion. It will provide a prize fund of over N100 million and help turn loyal Malta Guinness consumers from Malta Goodness into Greatness.

The brand’s ambassador Basketmouth, carried out a simple test on social media, asking Nigerians to share their idea of what N1 million could do for them. The winner of the test was also unveiled at the promo launch.

A young, small scale farmer, Babayemi Ibrahim, who exhibited the ‘can do’ spirit by sharing an inspiring video of how he plans to use the money to boost his rabbitory and expand into crop farming in order to take his project to the next level and contribute to sustaining food security in Nigeria, won. The company said the money would go a long way to fuel his dreams, as they will also provide him with a suitable mentor to guide him on his path to greatness.

In the coming weeks, Malta Guinness will make another 13 millionaires in its “Go Get It” national consumer promo, which will run for 90 days, with a give-away of over N100 million to consumers of Malta Guinness.

Brand Manager, Malta Guinness & Non Alcoholic drinks, Ifeoma Agu, said the great taste, natural goodness, energy and vitality of Malta Guinness has been fuelling the greatness of Nigeria since 1990: “The most loved malt brand in Nigeria, packed with vitamins and iron and provides the fuel to help drive Nigeria’s can-do attitude. We believe dreams require energy to sustain and make real, hence Malta Guinness will be providing Nigerians with the energy needed to make their dreams come true, turning Malta Goodness into Greatness.”

From August 8 till November 16, consumers are advised to look out for special promotional cans and bottles of Malta Guinness variants (Classic and Herbs Lite) and SMS the code under the crown or can ring-pull with name to 32011 for a chance to win a share of N100 million.

Every week, one winner will emerge while three winners will win N100, 000 each. Furthermore, consumers will win N5, 000 plus airtime worth millions of naira daily.

“This is how we show our appreciation and sincere care for all our loyal consumers who have supported us over the years. As an innovative brand, Malta Guinness is the first brand to launch an “Under the can ring-pull” consumer promotion along with an “Under the crown” promo. We have partnered with Interswitch to deliver seamless, cardless withdrawals using a Paycode and Pin on ATMs nationwide for the daily cash prizes.